We’ve been super busy here at the Jane Norman head office this week, preparing lots of cool new things for you all to see very soon and because we love you, we’ve decided to give you a behind the scenes peek, so you can be the first to see what’s coming soon.

One of the most exciting changes is that we are currently transforming our website! The new Jane Norman website will launch in September, so mark this in your diaries because we’re seriously upping our game, bringing you amazing new features to make your online shopping experience even better.

So, as part of re-launching our new website, we’ve been in the studio all week shooting all of our current products and brand new items ready to go live online! (New items are being added daily to the site so make sure you keep checking to see what’s new!)


We were joined by the gorgeous models Holly Bickerton and Kate Thomas who were ready to rock every outfit and thanks to the brilliant team at Lab Class Studios everything ran smoothly and the results were perfect.

First things first.. hair and make up! Every day at 9 am, Makeup artist Dee Bryan transformed our models with her magic wand making them fierce and flawless, giving them the perfect Jane Norman look!


Lights, camera, action! The girls strike endless poses in front of the camera, working the outfits, and then they were filmed! Yes that’s right, we are adding a great new function to our website, so you can preview videos of garments as well as seeing close up images, which will help make ordering online so much easier.

So what’s the new AW15 collection all about I hear you ask?! Cosy knits, stunning dresses and versatile, sophisticated staples.

Although the weather is miserable, autumn doesn’t have to be drab, and we’ve made sure you have enough colour to brighten up those dark autumn nights, with bold blues, deep berry, and festive red hues.


Holly loved this dress so much she just couldn’t keep her hands off..

Buyer Lauren caught wishing she could take all of those AW15 beauts home!

Of course it wouldn’t be winter without some faux fur and sparkles and Jane Norman has really nailed it.

This cropped fur jacket brings the ultimate snow queen vibe! And looks amazing teamed with that romantic lace detailing.

And the classy silver dress will be the ultimate show stopper.


What fab occasion will you be wearing these outfits to this winter ladies?

After 9 hectic days and 324 outfits later, it’s a wrap! All of the clothes have been photographed, filmed and are making their way to janenorman.co.uk!

Now it’s time to start with the last preparations for our next shoots for Christmas, which will bring lots of seasonal sparkle and glamour to the table.

For more behind the scenes peeks and updates, make sure you follow us on our social media pages!
Instagram: @janenorman_int
Twitter: @janenormanint
Facebook: /janenormanfashions

Stay tuned for more exciting news!