For those of you who haven’t heard of Amelia Lily, (where have you been for the last four weeks/six years?!) she first stole our hearts back in 2011 when we followed her journey on the X Factor.


She might have only been 16 at the time but she absolutely smashed it and eventually came third in the competition (the same year that our fave girl band Little Mix took the top spot).



Fast forward to 2017 and Amelia entered the Celebrity Big Brother house to remind us all exactly why we fell in love with her so much in the first place!


During her time in the house, Amelia was funny, cute and sexy all at the same time, which is when we knew for sure that she is the ultimate Jane bae.



Thanks to her down to earth personality and smiley demeanour, she managed to secure her place in the final (just like we knew she would!) and eventually came runner up next to Sarah Harding.


As massive fans of the Yorkshire lass we were super excited when she agreed to come along and shoot her favourite pieces from our new collection, less than one week after leaving the Big Brother house!


We literally couldn’t wait to meet her and we were not disappointed! On shoot she was just as lovely and smiley as we’d seen in BB, plus she is absolutely GORGE.


With Amelia being so nice and friendly and with positive vibes all around on set, we knew straight away that it was going to be a GOOD day!


Unsurprisingly, everything that she tried on looked amazing on her and we were so pleased that she absolutely loved everything too!


Her fave item of the day was our pink faux fur trim coat, which just happens to be one of our A/W faves too! She actually loved it so much that she even took it home with her (obvs it was much needed on a rainy day in London!).



We literally can’t wait to share the collection and piccies with you. If you’re not already signed up to our newsletter (girl, you’re missing out!) head over to our newsletter page for all the updates, goss and fashion and be the first to know when the collection lands.


We can promise her style edit is going to be TO.DIE.FOR but we can’t promise that it’ll be around for long.


Watch this space…